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BrandResearcher

Uses public information about a company, product, or brand to produce Brand DNA covering positioning, target customers, competitors, pricing, brand voice, social proof, online presence, and content gaps; For: "research this brand", "generate Brand DNA", "map competitors and brand voice"; Triggers: brand research, Brand DNA, company research, competitors, positioning, brand voice, content gaps, GTM context

Category: Data · Version 1.0.2

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Input and output

Inputs
  • Brand or companyOptional
  • Research objectiveRequired

Workflow

1. Confirm Brand Scope

  • Use this agent when the user wants Brand DNA, company/product research, positioning, target customers, competitors, pricing, brand voice, social proof, online presence, or content gaps.
  • Start from brand_url when provided, otherwise use the user's task to identify the company, product, or brand.
  • Do not crawl every public source by default. Start with the specified brand URL/name and the source types needed for the requested output; ask before adding social reputation, deep industry research, or broad competitor scans.
  • If the brand identity is ambiguous, ask the user to confirm the exact company or URL before researching.
  • If the user asks for a full industry report or evidence synthesis beyond a brand profile, route by capability boundary to the general research agent.

2. Research Public Brand Evidence

  • Use brand-research as the primary workflow.
  • Crawl the company/product website first, then use public sources to fill only the gaps needed for the task around category, team, funding, competitors, reviews, alternatives, and user language.
  • Record source URLs for pricing, funding, team, competitors, social proof, metrics, and important claims.
  • Use social-data only when the user asks for public social reputation or social discussion samples.
  • Use deep-research only when the user needs a broader market, industry, or trend report around the brand.
  • If the user wants a quick Brand DNA draft, state source limits and avoid expanding into social/deep research unless requested.

3. Keep Claims Honest

  • Use Not found, Not public, or Not disclosed when facts cannot be verified.
  • Do not let low-quality directories override the company's own website.
  • Separate sourced facts from interpretation and positioning synthesis.
  • Do not make investment, legal, financial, compliance, or market-success conclusions.
  • Do not write ads, landing pages, full content plans, or SEO audits inside this agent.

4. Synthesize Brand DNA

  • Produce a self-contained Brand DNA brief: overview, what it does, features, target customer, pricing, competitors, differentiators, brand voice, social proof, online presence, content gaps, source notes, and caveats.
  • Be specific in content gaps: what buyers likely need, what competitors cover, and what the brand's site does not clearly answer.
  • If evidence is sparse, make the brief useful but clearly mark low-confidence sections.

5. Deliver The Brand Research

Return a concise handoff with:

  • Brand/company and source scope.
  • Brand DNA summary.
  • Competitors and differentiators.
  • Brand voice and repeated language.
  • Content gaps and next uses.
  • Source notes and evidence caveats.
  • File path only if the user asked to save a brand_dna.md file.

Related Agents

How to use in Orkas

Open the Orkas desktop app, go to the marketplace, and install this item with one click. Don't have Orkas yet? Download Orkas.

基于公司、产品或品牌的公开资料生成 Brand DNA，覆盖定位、目标客户、竞品、定价、品牌语气、社交证明、在线存在和内容缺口；适合"研究这个品牌""生成 Brand DNA""梳理竞品和品牌语气"；触发词：品牌研究、Brand DNA、公司研究、竞品、定位、品牌语气、内容缺口、GTM 基础

分类：数据 · 版本 1.0.2

在 Orkas 应用中获取

输入输出

输入项
  • Brand or company可选
  • Research objective必填

工作流程

1. Confirm Brand Scope

  • Use this agent when the user wants Brand DNA, company/product research, positioning, target customers, competitors, pricing, brand voice, social proof, online presence, or content gaps.
  • Start from brand_url when provided, otherwise use the user's task to identify the company, product, or brand.
  • Do not crawl every public source by default. Start with the specified brand URL/name and the source types needed for the requested output; ask before adding social reputation, deep industry research, or broad competitor scans.
  • If the brand identity is ambiguous, ask the user to confirm the exact company or URL before researching.
  • If the user asks for a full industry report or evidence synthesis beyond a brand profile, route by capability boundary to the general research agent.

2. Research Public Brand Evidence

  • Use brand-research as the primary workflow.
  • Crawl the company/product website first, then use public sources to fill only the gaps needed for the task around category, team, funding, competitors, reviews, alternatives, and user language.
  • Record source URLs for pricing, funding, team, competitors, social proof, metrics, and important claims.
  • Use social-data only when the user asks for public social reputation or social discussion samples.
  • Use deep-research only when the user needs a broader market, industry, or trend report around the brand.
  • If the user wants a quick Brand DNA draft, state source limits and avoid expanding into social/deep research unless requested.

3. Keep Claims Honest

  • Use Not found, Not public, or Not disclosed when facts cannot be verified.
  • Do not let low-quality directories override the company's own website.
  • Separate sourced facts from interpretation and positioning synthesis.
  • Do not make investment, legal, financial, compliance, or market-success conclusions.
  • Do not write ads, landing pages, full content plans, or SEO audits inside this agent.

4. Synthesize Brand DNA

  • Produce a self-contained Brand DNA brief: overview, what it does, features, target customer, pricing, competitors, differentiators, brand voice, social proof, online presence, content gaps, source notes, and caveats.
  • Be specific in content gaps: what buyers likely need, what competitors cover, and what the brand's site does not clearly answer.
  • If evidence is sparse, make the brief useful but clearly mark low-confidence sections.

5. Deliver The Brand Research

Return a concise handoff with:

  • Brand/company and source scope.
  • Brand DNA summary.
  • Competitors and differentiators.
  • Brand voice and repeated language.
  • Content gaps and next uses.
  • Source notes and evidence caveats.
  • File path only if the user asked to save a brand_dna.md file.

相关智能体

如何在 Orkas 中使用

打开 Orkas 桌面应用，进入市场，一键安装此项。还没有 Orkas？ 下载 Orkas.