Being mentioned by AI
is not the same as being cited.

GEO means Generative Engine Optimization. It focuses on making content easier for AI answer systems to understand, cite, and summarize accurately. It complements SEO rather than replacing it.

No. Orkas helps diagnose page structure and content clarity, then creates an executable optimization plan. Rankings and citations still depend on search engines, AI answer systems, and competition.

Yes. Orkas can draft page briefs, titles, FAQs, fact blocks, and rewrite drafts while keeping sources, judgments, and open questions visible for review.

A mention is the model naming your brand in its answer. A citation is the model attributing that answer to a source it fetched — your page, with a link a reader can click. The two come apart more often than people expect: published research puts the overlap between most-mentioned brands and trusted sources at 6 to 27 percent, and one study found a brand ranked first among cited sources in its category while sitting 44th by mention count. A mention tells you the model knows of you. A citation tells you it read you.

Orkas generates a set of representative prompts for the brand or topic, runs them, and reads the answers for three things: how often the brand appears at all, how often that appearance carries a source attribution, and how much of the answer space competitors hold. An appearance with no source behind it came from training data — the model is recalling, not reading. The two need different fixes, so the report keeps them apart instead of collapsing everything into one visibility number.