ECommerceAnalyzerExample
April profit bridge ready
I reconciled the April order, refund, fee and ad exports against March. Contribution profit fell $4.1k: lower net revenue and higher ad spend explain most of it, and a $0.1k residual stays visible.
Net revenue −$2.9kAd spend −$1.6kGoods cost +$0.8kFulfilment and returns −$0.3kUnexplained −$0.1k
Mar → Apr · Sorted by absolute effect · residual kept visible
Channel Net sales Refunds ROASShopify$64.2k3.9%3.1Amazon$88.5k7.4%2.4TikTok Shop$31.6k5.2%1.8All channels $184.3k5.8%—
ROAS stays per platform: attribution windows differ.
SKUSellable Units/day Days of cover TEE-BLK-MReorder check 14011.213MUG-WHT-12Overstock 9204.1224CAP-NVYNo demand: undefined 2600—
Window: last 28 days · reserved and inbound kept separate
Store exports → a profit explanation
Reconcile orders, refunds, fees and ad spend, then show which measured effects moved contribution profit.