ECommerceResearcherExample
Shortlist with rejection reasons
Compare demand evidence, competition, differentiation and sourcing risk across four candidates. One moves ahead, one stays on watch, and two are paused with the reason that could change the call.
Bamboo drawer organizerGoPositive in the adverse caseSilicone stretch lidsWatchCrowded price bandElectric milk frotherPauseWarranty and return exposureGlass spice jarsPauseBreakage risk in transit
Each pause lists what would change it
Per unitBaseAdverseSelling price$24.99$24.99Channel & payment fees−$3.75−$3.75Landed cost−$7.20−$8.28Fulfillment−$5.10−$5.10Returns allowance−$1.00−$2.00Contribution before ads$7.94$5.86
Adverse case: landed cost +15%, returns ×2. Break-even acquisition cost equals contribution before ads.
01Request samples from 2 suppliers, same spec02Inspect finish, fit, packaging and quoted lead time03Advance the sample that passes; pause if neither does
Inventory trial unlocks with: budget ceiling, landed cost, arrival datemax units = floor((C − R) / L)
Four ideas → a go-watch-pause shortlist
Compare demand, competition, differentiation and sourcing risk for your candidates or a proposed scope.