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brand-research

Research public information about a company, product, or brand and produce Brand DNA: positioning, audience, competitors, voice, pricing, social proof, source links, and content gaps; For: "research this brand website", "generate Brand DNA", "prepare company brand context"; Triggers: brand research, Brand DNA, company research, competitors, positioning, brand voice, GTM context, content gaps

Category: Data · Version 1.0.1

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What this skill does

Brand Research

Use this skill to research a company, product, or brand from its website and public sources, then produce a sourced Brand DNA brief. The work is evidence collection plus synthesis; do not invent missing facts.

When To Use

  • The user provides a company URL, product URL, brand name, or company/product context and asks for brand research.
  • The user wants Brand DNA, positioning, target customers, competitors, brand voice, social proof, pricing, online presence, or content gaps.
  • The user needs source-backed context before GTM, SEO, GEO/AEO, content strategy, sales messaging, or competitor analysis.

Do not use for:

  • Writing landing pages, ads, articles, or full content plans.
  • Running a full SEO audit, website audit, or social media performance analysis.
  • Investment, legal, financial, or diligence conclusions.
  • Updating or publishing to the user's website.
  • Making claims without source evidence.

How To Call

  1. Confirm the input.
  • Identify the company URL, company/product name, and optional one-line context.
  • If the URL or company identity is ambiguous, ask the user to confirm.
  • If the homepage is unreachable after retrying, report the access problem instead of inventing a profile.
  1. Research the company website first.
  • Prioritize the homepage, about page, pricing page, product/features pages, customer/case-study pages, docs/help/integrations pages, and blog index when relevant.
  • Extract what the product does, who it serves, features, pricing model, target audience signals, integrations, social proof, and repeated messaging.
  • Keep source URLs for important claims.
  1. Search public sources second.
  • Use third-party sources to clarify category, team, funding, competitors, reviews, alternatives, and user language.
  • Do not let low-quality directories override the company's own website.
  • Mark sparse, outdated, paywalled, or weak evidence.
  1. Identify competitors.
  • Compile 3-5 direct or adjacent competitors when evidence is available.
  • For each, note name, URL, overlap, and apparent edge.
  • If competitors are unclear, say so and explain the missing evidence.
  1. Synthesize the Brand DNA.
  • Use references/brand-dna-template.md.
  • Separate sourced facts from interpretation.
  • Use "Not found" or "Not disclosed" when facts cannot be verified.
  • Be opinionated in content gaps, but label them as analysis rather than fact.
  1. Deliver safely.
  • By default, return the Brand DNA in the conversation.
  • Save brand_dna.md only when the user asks for a file or confirms saving.
  • Include top findings, evidence caveats, and suggested next uses.

Default Output

# Brand DNA - [Company Name]

## Overview

## What It Does

## Target Customer

## Competitors

## Differentiators

## Brand Voice

## Social Proof

## Content Gaps

## Source Notes

External Dependencies

  • Web access is required for public website and source research.
  • Some websites may block automated access, require JavaScript rendering, or hide content behind login walls.
  • Paid sources such as Crunchbase, PitchBook, Ahrefs, Semrush, G2, or Capterra may be unavailable unless the user provides access.
  • No API key is required by default.

Limits And Known Issues

  • The result is only as reliable as accessible sources.
  • Funding, team, pricing, and review information can be outdated, hidden, or paywalled.
  • Competitor identification may be low confidence in new or ambiguous categories.
  • The skill does not replace legal, financial, investment, or compliance diligence.
  • The skill does not publish, edit, or modify the user's website.

Files in this skill

  • _meta.json
  • references/brand-dna-template.md
  • SKILL.md

Related Skills

How to use in Orkas

Open the Orkas desktop app, go to the marketplace, and install this item with one click. Don't have Orkas yet? Download Orkas.

研究公司、产品或品牌的公开资料，整理 Brand DNA：定位、受众、竞品、语气、定价、社交证明、来源链接和内容缺口；适合"研究这个品牌网站""生成 Brand DNA""先梳理公司品牌基础"；触发词：品牌研究、Brand DNA、公司研究、竞品、定位、品牌语气、GTM 基础、内容缺口

分类：数据 · 版本 1.0.1

在 Orkas 应用中获取

该技能的功能

Brand Research

Use this skill to research a company, product, or brand from its website and public sources, then produce a sourced Brand DNA brief. The work is evidence collection plus synthesis; do not invent missing facts.

When To Use

  • The user provides a company URL, product URL, brand name, or company/product context and asks for brand research.
  • The user wants Brand DNA, positioning, target customers, competitors, brand voice, social proof, pricing, online presence, or content gaps.
  • The user needs source-backed context before GTM, SEO, GEO/AEO, content strategy, sales messaging, or competitor analysis.

Do not use for:

  • Writing landing pages, ads, articles, or full content plans.
  • Running a full SEO audit, website audit, or social media performance analysis.
  • Investment, legal, financial, or diligence conclusions.
  • Updating or publishing to the user's website.
  • Making claims without source evidence.

How To Call

  1. Confirm the input.
  • Identify the company URL, company/product name, and optional one-line context.
  • If the URL or company identity is ambiguous, ask the user to confirm.
  • If the homepage is unreachable after retrying, report the access problem instead of inventing a profile.
  1. Research the company website first.
  • Prioritize the homepage, about page, pricing page, product/features pages, customer/case-study pages, docs/help/integrations pages, and blog index when relevant.
  • Extract what the product does, who it serves, features, pricing model, target audience signals, integrations, social proof, and repeated messaging.
  • Keep source URLs for important claims.
  1. Search public sources second.
  • Use third-party sources to clarify category, team, funding, competitors, reviews, alternatives, and user language.
  • Do not let low-quality directories override the company's own website.
  • Mark sparse, outdated, paywalled, or weak evidence.
  1. Identify competitors.
  • Compile 3-5 direct or adjacent competitors when evidence is available.
  • For each, note name, URL, overlap, and apparent edge.
  • If competitors are unclear, say so and explain the missing evidence.
  1. Synthesize the Brand DNA.
  • Use references/brand-dna-template.md.
  • Separate sourced facts from interpretation.
  • Use "Not found" or "Not disclosed" when facts cannot be verified.
  • Be opinionated in content gaps, but label them as analysis rather than fact.
  1. Deliver safely.
  • By default, return the Brand DNA in the conversation.
  • Save brand_dna.md only when the user asks for a file or confirms saving.
  • Include top findings, evidence caveats, and suggested next uses.

Default Output

# Brand DNA - [Company Name]

## Overview

## What It Does

## Target Customer

## Competitors

## Differentiators

## Brand Voice

## Social Proof

## Content Gaps

## Source Notes

External Dependencies

  • Web access is required for public website and source research.
  • Some websites may block automated access, require JavaScript rendering, or hide content behind login walls.
  • Paid sources such as Crunchbase, PitchBook, Ahrefs, Semrush, G2, or Capterra may be unavailable unless the user provides access.
  • No API key is required by default.

Limits And Known Issues

  • The result is only as reliable as accessible sources.
  • Funding, team, pricing, and review information can be outdated, hidden, or paywalled.
  • Competitor identification may be low confidence in new or ambiguous categories.
  • The skill does not replace legal, financial, investment, or compliance diligence.
  • The skill does not publish, edit, or modify the user's website.

技能包含的文件

  • _meta.json
  • references/brand-dna-template.md
  • SKILL.md

相关技能

如何在 Orkas 中使用

打开 Orkas 桌面应用，进入市场，一键安装此项。还没有 Orkas？ 下载 Orkas.