social-writer
Unified social content skill for Chinese platform drafts, global single posts, existing-draft optimization, content calendars, and comment/complaint/crisis response drafts across Xiaohongshu, WeChat, Zhihu, Douyin/Kuaishou, Weibo, X, LinkedIn, Instagram, and TikTok.
What this skill does
Social Writer
When to Use
Use this skill when the user wants to create, improve, plan, or respond with social media content.
Use for:
- creating Chinese social drafts for Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, and similar platforms.
- creating global single posts for X, LinkedIn, Instagram, TikTok, and similar platforms.
- optimizing an existing social draft before posting.
- planning weekly, monthly, or campaign content calendars.
- drafting replies to negative comments, complaints, misunderstandings, and public social issues.
Do not use this skill to operate platform backends, save drafts, click publish, upload media, or perform final legal/public-relations approval.
Choose The Mode
| Mode | Use when | Output | |---|---|---| | create | user wants a new post, note, answer, article, caption, or script | platform-native draft | | optimize | user has an existing draft | score, diagnosis, rewrites, checklist | | calendar | user wants a week/month/campaign plan | content calendar with topics and production needs | | respond | user asks how to reply to comments, complaints, or crisis content | risk level, response draft, escalation plan |
Workflow
- Identify platform and mode:
- Chinese platforms: Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, Bilibili.
- Global platforms: X, LinkedIn, Instagram, TikTok.
- If no platform is specified, ask for the target platform or produce a platform comparison.
- Confirm content inputs:
- topic, audience, goal, brand voice, source material, product claims, forbidden claims, media availability, and desired action.
- for existing drafts: current title, body, cover/visual description, tags, and performance data if available.
- for calendars: date range, cadence, pillars, key dates, resource constraints, review capacity.
- for responses: original comment/complaint, context, platform, history, support facts, and risk indicators.
- Run a fact and safety pass:
- do not invent personal experience, customer reviews, test results, screenshots, income, health results, legal outcomes, or third-party endorsements.
- mark data, claims, prices, policies, and references that need verification.
- high-risk domains need human review.
- Generate platform-native output:
- Xiaohongshu: title, cover text, hook, short sections, save/comment CTA, 5-10 tags.
- WeChat: title, opening, 3-5 sections, full body, closing, share/follow CTA.
- Zhihu: answer directly, reason carefully, include evidence and caveats, avoid hard-sell tone.
- Douyin/Kuaishou/TikTok: first 1-3 seconds, spoken script, screen text, scene notes, caption, tags.
- Weibo/X: concise point, clear hook, native topic/tag use, low-friction interaction.
- LinkedIn: first two lines, story or insight, transferable lesson, CTA, 3-5 tags if useful.
- Instagram: visual-first caption, save/share CTA, relevant hashtags.
- For
optimize:
- score title/first screen, visual/cover, structure, platform fit, interaction/CTA.
- identify the top 3 issues and give concrete rewrites.
- For
calendar:
- balance pillars, platform rhythm, key dates, flexible slots, and production capacity.
- create specific topics, not vague labels.
- For
respond:
- classify as complaint, fair criticism, misunderstanding, bad-faith attack, coordinated attack, or legal/safety/privacy/regulatory issue.
- rate severity: low, medium, high, critical.
- draft only for human approval; do not publish.
Return Formats
Output rules (all modes):
- Emit the draft as the reply body directly. Never wrap the whole reply in a triple-backtick fence — the fenced templates below show structure only; do not reproduce their outer fence.
- Social posts are plain text. Do not put triple-backtick code fences in the body: platforms such as X, LinkedIn, Instagram, Xiaohongshu, and Weibo render the backticks literally, and a fence inside the reply also breaks the surrounding rendering. Show diagrams or step flows as plain lines with arrows (e.g.
routine work → local compute), not as a fenced code block.
For new social content:
## Draft: [platform]
### Title / Hook Options
1. ...
2. ...
3. ...
### Body / Script / Caption
...
### CTA
...
### Tags
...
### Visual Or Video Suggestions
- ...
### Needs Verification
- ...For optimization:
# Optimization Report: [platform]
## Score
| Dimension | Score / 10 | Notes |
|---|---:|---|
## Top Issues
1. ...
2. ...
3. ...
## Rewrites
- Title:
- Opening:
- CTA:
## Publish Checklist
- [ ] ...For calendar:
# Social Calendar: [date range]
## Overview
- Platforms:
- Cadence:
- Pillar mix:
- Main assumptions:
## Plan
| Date | Platform | Pillar | Format | Topic / hook | Target action | Assets |
|---|---|---|---|---|---|---|
## Flexible Slots
- ...
## Production Risks
- ...For response/crisis:
# Response Plan
## Assessment
Type:
Severity:
Need to respond:
Main risks:
## Draft Reply
...
## Escalation
- Owner:
- Questions:
- Forbidden automatic actions:
## Monitoring
- ...Dependencies
- No external tool is required by default.
- Current trends, platform rules, pricing, policies, public facts, and competitor posts require separate lookup when they matter.
- Brand voice, product claims, account performance, and approved statements should come from the user or source files.
Limits
- Do not promise reach, interaction, ranking, conversion, followers, revenue, or moderation results.
- Do not fabricate experience, reviews, evidence, or platform data.
- Do not publish, schedule, save drafts, or operate platform UI. Use
social-publishfor browser-based draft preparation. - Crisis, legal, refund, privacy, safety, regulatory, media, and minors-related content requires human approval.
Files in this skill
- SKILL.md
How to use in Orkas
Open the Orkas desktop app, go to the marketplace, and install this item with one click. Don't have Orkas yet? Download Orkas.
社媒内容创作的统一入口：支持中文平台成稿、国际平台单帖、已有稿优化、内容日历、评论/差评/危机回应草案；覆盖小红书、公众号、知乎、抖音/快手、微博、X、LinkedIn、Instagram、TikTok；适合“写小红书”“优化公众号”“排内容日历”“这条差评怎么回”；触发词：社媒写作、小红书文案、公众号文章、知乎回答、抖音脚本、X 帖子、LinkedIn post、内容日历、社媒优化、危机回应
该技能的功能
Social Writer
When to Use
Use this skill when the user wants to create, improve, plan, or respond with social media content.
Use for:
- creating Chinese social drafts for Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, and similar platforms.
- creating global single posts for X, LinkedIn, Instagram, TikTok, and similar platforms.
- optimizing an existing social draft before posting.
- planning weekly, monthly, or campaign content calendars.
- drafting replies to negative comments, complaints, misunderstandings, and public social issues.
Do not use this skill to operate platform backends, save drafts, click publish, upload media, or perform final legal/public-relations approval.
Choose The Mode
| Mode | Use when | Output | |---|---|---| | create | user wants a new post, note, answer, article, caption, or script | platform-native draft | | optimize | user has an existing draft | score, diagnosis, rewrites, checklist | | calendar | user wants a week/month/campaign plan | content calendar with topics and production needs | | respond | user asks how to reply to comments, complaints, or crisis content | risk level, response draft, escalation plan |
Workflow
- Identify platform and mode:
- Chinese platforms: Xiaohongshu, WeChat Official Account, Zhihu, Douyin/Kuaishou, Weibo, Bilibili.
- Global platforms: X, LinkedIn, Instagram, TikTok.
- If no platform is specified, ask for the target platform or produce a platform comparison.
- Confirm content inputs:
- topic, audience, goal, brand voice, source material, product claims, forbidden claims, media availability, and desired action.
- for existing drafts: current title, body, cover/visual description, tags, and performance data if available.
- for calendars: date range, cadence, pillars, key dates, resource constraints, review capacity.
- for responses: original comment/complaint, context, platform, history, support facts, and risk indicators.
- Run a fact and safety pass:
- do not invent personal experience, customer reviews, test results, screenshots, income, health results, legal outcomes, or third-party endorsements.
- mark data, claims, prices, policies, and references that need verification.
- high-risk domains need human review.
- Generate platform-native output:
- Xiaohongshu: title, cover text, hook, short sections, save/comment CTA, 5-10 tags.
- WeChat: title, opening, 3-5 sections, full body, closing, share/follow CTA.
- Zhihu: answer directly, reason carefully, include evidence and caveats, avoid hard-sell tone.
- Douyin/Kuaishou/TikTok: first 1-3 seconds, spoken script, screen text, scene notes, caption, tags.
- Weibo/X: concise point, clear hook, native topic/tag use, low-friction interaction.
- LinkedIn: first two lines, story or insight, transferable lesson, CTA, 3-5 tags if useful.
- Instagram: visual-first caption, save/share CTA, relevant hashtags.
- For
optimize:
- score title/first screen, visual/cover, structure, platform fit, interaction/CTA.
- identify the top 3 issues and give concrete rewrites.
- For
calendar:
- balance pillars, platform rhythm, key dates, flexible slots, and production capacity.
- create specific topics, not vague labels.
- For
respond:
- classify as complaint, fair criticism, misunderstanding, bad-faith attack, coordinated attack, or legal/safety/privacy/regulatory issue.
- rate severity: low, medium, high, critical.
- draft only for human approval; do not publish.
Return Formats
Output rules (all modes):
- Emit the draft as the reply body directly. Never wrap the whole reply in a triple-backtick fence — the fenced templates below show structure only; do not reproduce their outer fence.
- Social posts are plain text. Do not put triple-backtick code fences in the body: platforms such as X, LinkedIn, Instagram, Xiaohongshu, and Weibo render the backticks literally, and a fence inside the reply also breaks the surrounding rendering. Show diagrams or step flows as plain lines with arrows (e.g.
routine work → local compute), not as a fenced code block.
For new social content:
## Draft: [platform]
### Title / Hook Options
1. ...
2. ...
3. ...
### Body / Script / Caption
...
### CTA
...
### Tags
...
### Visual Or Video Suggestions
- ...
### Needs Verification
- ...For optimization:
# Optimization Report: [platform]
## Score
| Dimension | Score / 10 | Notes |
|---|---:|---|
## Top Issues
1. ...
2. ...
3. ...
## Rewrites
- Title:
- Opening:
- CTA:
## Publish Checklist
- [ ] ...For calendar:
# Social Calendar: [date range]
## Overview
- Platforms:
- Cadence:
- Pillar mix:
- Main assumptions:
## Plan
| Date | Platform | Pillar | Format | Topic / hook | Target action | Assets |
|---|---|---|---|---|---|---|
## Flexible Slots
- ...
## Production Risks
- ...For response/crisis:
# Response Plan
## Assessment
Type:
Severity:
Need to respond:
Main risks:
## Draft Reply
...
## Escalation
- Owner:
- Questions:
- Forbidden automatic actions:
## Monitoring
- ...Dependencies
- No external tool is required by default.
- Current trends, platform rules, pricing, policies, public facts, and competitor posts require separate lookup when they matter.
- Brand voice, product claims, account performance, and approved statements should come from the user or source files.
Limits
- Do not promise reach, interaction, ranking, conversion, followers, revenue, or moderation results.
- Do not fabricate experience, reviews, evidence, or platform data.
- Do not publish, schedule, save drafts, or operate platform UI. Use
social-publishfor browser-based draft preparation. - Crisis, legal, refund, privacy, safety, regulatory, media, and minors-related content requires human approval.
技能包含的文件
- SKILL.md
如何在 Orkas 中使用
打开 Orkas 桌面应用，进入市场，一键安装此项。还没有 Orkas？ 下载 Orkas.