ECommerceWriterExample
Three channel drafts, one fact base
An Amazon title, a Shopify product description and a TikTok Shop video hook, written from the same spec sheet. Capacity, pack count and the tested cold time match in every version.
AMAZON · TITLE
Insulated Water Bottle 750 ml, 2-Pack, Double-Wall 18/8 Stainless Steel
SHOPIFY · DESCRIPTION
Two 750 ml bottles for the desk, the gym and the commute, kept cold for up to 24 hours in the supplier's test.
TIKTOK SHOP · VIDEO HOOK
Filled at 8 am. Still cold at 5 pm?
Shared facts: 750 ml · 2 bottles · up to 24 h cold (tested)
0–3 sBottle on a desk at the end of the dayFilled at 8 am. Still cold at 5 pm?
3–10 sPour iced water, close the lidUp to 24 h cold · supplier test
10–15 sBoth bottles side by side2-pack · 750 ml
Narration fits every shot
One spec sheet → copy for every channel
Channel-specific titles, bullets and descriptions that share one fact base instead of one pasted template.